Privacy Policy

Your privacy is of paramount importance to us. This Privacy Policy describes how our online platform, dedicated to handmade Korean cosmetics, collects, uses, and discloses information about you when you visit, use, or make a purchase from our site. By using our service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect various types of information for different purposes to provide and improve our service to you.

• Information You Provide to Us

  When you create an account, place an order, or communicate with us, you may provide us with personal information, including:

  • Contact Information: Your name, email address, shipping address, and phone number.
  • Payment Information: While we do not directly store your payment card details, we collect information necessary to process your transactions through secure third-party payment processors (e.g., billing address).
  • Account Information: Username and password, and any preferences you set.
  • Communications: Content of your messages to us, including customer service inquiries, feedback, and reviews.

• Information We Collect Automatically

  When you access and use our online platform, we may automatically collect certain information about your device and usage patterns. This information helps us analyze how our service is used and improve your experience.

  • Usage Data: Information about your activity on our site, such as pages viewed, products viewed, time spent on pages, and navigation paths.
  • Device Information: Your IP address, browser type, operating system, unique device identifiers, and mobile network information.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our service and hold certain information. Cookies are small data files placed on your device. You have the option to accept or refuse these cookies and know when a cookie is being sent to your device. However, if you do not accept cookies, you may not be able to use some portions of our service.

How We Use Your Information

We use the collected information for various purposes, including:

• To Provide and Maintain Our Service: To operate our online shop, process your orders, fulfill your purchases, and manage your account.
• To Improve and Personalize Your Experience: To understand how you and other users interact with our service, enabling us to enhance our product offerings, website design, and user interface. This includes providing personalized product recommendations based on your browsing history.
• For Communication: To send you order confirmations, shipping updates, service-related announcements, and respond to your inquiries. If you opt-in, we may also send you marketing communications about new products, promotions, or special offers.
• For Security and Fraud Prevention: To protect our service and users from fraudulent activities, unauthorized access, and other security threats.
• For Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.
• For Analytics and Research: To perform data analysis, identify usage trends, and conduct research to improve our service and business operations.

How We Share Your Information

We may share your information with third parties in the following situations:

• Service Providers: We engage third-party companies and individuals to facilitate our service (e.g., payment processing, shipping and delivery, website hosting, data analysis, marketing assistance). These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

Legal Basis for Processing (for EU/EEA Users)

If you are an individual from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the information we collect and the specific context in which we collect it:

• Performance of a Contract: When we need to process your data to fulfill a contract with you, such as processing your orders and delivering products.
• Legitimate Interests: When the processing is necessary for our legitimate interests and does not override your data protection interests or fundamental rights and freedoms (e.g., for security, improving our services, or marketing).
• Compliance with Legal Obligation: When we need to process your data to comply with a legal obligation (e.g., tax laws).
• Consent: When we have your explicit consent to do so for specific purposes (e.g., for sending marketing communications).

Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, and to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Usage data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer periods.

Your Rights Regarding Your Information

Depending on your location and applicable data protection laws, you may have the following rights concerning your personal information:

• Right to Access: The right to request copies of your personal data.
• Right to Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure (Right to be Forgotten): The right to request that we erase your personal data under certain conditions.
• Right to Restrict Processing: The right to request that we restrict the processing of your personal data under certain conditions.
• Right to Object to Processing: The right to object to our processing of your personal data under certain conditions.
• Right to Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.

If you are an EU/EEA resident and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with a supervisory authority.

International Data Transfers

Our online platform operates globally. Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. Our headquarters and primary data processing facilities are located in Seoul, South Korea.

By using our service and providing your information, you consent to the transfer of your information to Seoul, South Korea, and to the processing of your information in South Korea. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Security of Your Information

The security of your personal information is important to us. We strive to use commercially acceptable means to protect your personal information, including implementing appropriate technical and organizational measures to safeguard data against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we endeavor to protect your personal information, we cannot guarantee its absolute security.

Children's Privacy

Our service is not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us by postal mail at:

Our Operations
City Centre
Seoul, South Korea